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Category: ‘Volvo’ Category
June 12,2018
Marilia   /   0 Comments   •   Campaigns Volvo

An elderly gay couple together for 40 years, a lesbian couple with a toddler, the Swedish-American actor Joel Kinnaman (“Suicide Squad,” “Robocop,” “The Killing”) and a pair of model twin sisters all feature in a new campaign for Volvo promoting its V60 family-oriented estate car.

Created by Forsman & Bodenfors, the series of 10-second vignettes portrays the modern reality of families, rather than relying on the traditional advertising-world nuclear family and two kids, to illustrate the tagline “protect what’s important to you.”