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Category: ‘Carl Edmond’ Category
September 22,2017

Hello Joel fans! Earlier this month, a new Swedish watch brand ‘Carl Edmond‘ were presented in Sweden. The brand is a collaboration between founder Ali Nouri and our very own Joel! They’ve been working with two of the most respected designers within the branch, Eric Giroud and Adrian Glessig. Joel is the brand ambassador, and fronts their first campaign – which you can now check out in our gallery. Here’s what Joel had to say about the brand during the presentation (English translation by us):

“What appealed to me was the classic design and boldness of the brand. Carl Edmond’s message is “Be bold. Be you.” And that’s exactly how I live my life and I’m honored to represent the brand”

The watches’ material comes from Swedish Tärnsjö, a company that has been around for 140 years and still stands for environmentally-friendly traditions and processes. They will cost between 2 295 and 2 495 SEK (287 – 312 USD) and will be available in stores worldwide from 22 September. Thanks to the Swedish website Cafe for the information!